Running the company's social media pages, creating images, reels and carousels through illustration and graphic design. Aiding in both digital and printed marketing and the creation of the company's advertising.
New Meta page banner
I was tasked to create a new page banner to modernise the brand and create more visual interest.
Using a simplistic style and brand colour scheme I created a scene of a Borthwick Group worker and customer receiving their new measures for their home, showcasing our van and some of the measures we supply.
Carousel Omni-present Adverts
Paid advertisements to run at a lower budget than main adverts, to spread awareness and information about the scheme and brand. I was told to use my creative freedom and so I illustrated in a story-telling way to create more intrigue and make an easy to understand visual story.
Custom icons created in Adobe Illustrator
It is common that I create custom imagery for the company's branding. Here I needed specific infographics for the omni-present campaign, so I created some using a modern style while still incorporating the brand colours
Social Media Posts
Running the company's social media pages involved audience and market research and creating fun and informational graphics and videos to spread awareness of the brand, scheme and what we offer.
I was given much creative freedom when designing the graphics, which lead to a modern yet fun and easy to understand visual language while adhering to the company's core values and voice. This decision gained the company many new followers on all platforms i.e. Meta, Instagram, LinkedIn and Twitter.
Advertisement Creatives
A few examples of winning AD creatives I designed for the company to use on Meta, Instagram and Google campaigns. We were asked to create a new look for each set of advertisements, so I was able to use my creative abilities to design new and fresh AD creatives frequently.
We tried a combination of custom illustrated graphics and photography elements to determine the best results for the next campaign. Also experimenting with different colour palettes and copy to bring in new leads.
Children's Activity Book
We designed, formatted and printed activity books for young children based around the theme of saving energy. Adhering to the brand's voice, it features age-friendly illustrations, colouring sheets and puzzles. This was to be distributed for free to local primary schools, and includes a Borthwick Group advertisement on the last page.
Other Printed Marketing
Designing printed marketing assets such as leaflets and a sponsored roller banner.
Website Icons
I was tasked with creating new custom icons for the website to accompany the existing text. I continued the illustrative style and used the brand's colours.
Mock Website Banner Redesign
I was instructed to create a modern redesign of the website banner for possible future use.
This is the current website banner.
My Design
I added more visual interest with re-occurring flowing curves and green gradient.
The title is bold and the call to action button stands out.
The simple Illustration gives immediate visual information and creates a sleek brand voice.
I cut up the text into sections with titles and subtitles in bold, making the information easier to read.
Green to match brand identity and eco-friendliness of the products, and evokes emotions of calm and trust.
The title is bold and the call to action button stands out.
The simple Illustration gives immediate visual information and creates a sleek brand voice.
I cut up the text into sections with titles and subtitles in bold, making the information easier to read.
Green to match brand identity and eco-friendliness of the products, and evokes emotions of calm and trust.
Landing page re-design task on Figma
I was provided with creative freedom for this task and wanted to execute a fresh image for the company. After the user clicked ‘Apply Now’ on our advert, they would be directed to this page, so I knew I had to make it engaging yet informational to keep the user there, and have multiple clear call-to-action buttons. I added more visuals, both icons and images, and kept the green and white theme from the main website.
Motion Graphic Videos
Using Canva and more recently Adobe After Effects, I often make videos for advertisements and social media usage. I can create simple motion graphics but continue to learn and improve on this skill.